How To Make Great TikTok Ads?

Social media platform TikTok advertising helps brands reach younger, content-starving analytics. TikTok advertisement has the potential to reach over 884.9 million users over 18 years old. The average user spends around 20 hours per month on TikTok.

TikTok ads can be profitable if you are marketing to win the attention of the female audience, as research shows 57% of TikTok’s audience are girls. Today, every other person is on TikTok, so it is a great way to get some attention for your brand.


What Are TikTok Ads?

TikTok ads are boosted video content the creator or brand pays to show their target audience’s screen. TikTok ads work as social media marketing as they usually aim to expand acquaintance about the advertiser or sell product.

There are three types of organizations when it comes to TikTok advertisement.

  • TikTok Ad: This is the individual unit representing your promotional message, usually a video clip showcasing a product, service, or special offer.
  • TikTok Ad Group: This group has several related TikTok ads based on shared targeting criteria like demographics, interests, or behaviors. Imagine it as a thematic folder for your ads.
  • TikTok Campaign: This acts as the umbrella container, housing different ad groups with a singular overarching goal, like brand awareness or product sales. Consider it the overarching objective driving your entire advertising strategy.

However, some TikTok users needed help to get the desired number of likes and engagement on their TikTok videos; in that case, those users buy TikTok likes and attract many viewers. It is like either you invest in ads and wait for organic traffic, or you spend on buying and get like instantly.


Types of TikTok Ads

This query has brought so many questions to the advertiser’s mind. Here is a list of various kinds of TikTok ads. Not every type of ad is obtainable in every country, so it is essential to confirm local availability.


In-feed Ads

Brands can create in-feed ads directly through the TikTok Ads Manager. These ads seamlessly blend with organic content, appearing in users’ feeds based on their targeting criteria. On the other hand, TikTok users who don’t know about the TikTok algorithm prefer to buy TikTok Followers online and gain traffic.


TikTok Videos Ads

Video ads are highly common, allowing brands and creators to showcase their offerings in an engaging format. These ads appear similar to organic content, but clicking them directs users to the desired landing page (website, product page, etc.). They run for the duration of the campaign and cannot be stitched or duetted.


Spark Ads

These ads differ from video ads because they boost organic products from an audience’s TikTok profile. Like other videos, spark ads appear in your account; they won’t stop once you stop paying them. This advertisement type has a pattern of using content from your account or any other content creator’s profile with their permission.

These advertisements can be duetted, allowing your target audience to interact more with them. As they won’t disappear after the payment is stopped, the ad can bring positivity to your brand’s statistics. According to social media platform TikTok, Spark ads have over 142% higher engagement than standard in-feed ads.

Though Spark ads are a good source of advertisement, some TikTok users or brands want monetization for their TikTok account, and for that, they invest their money to buy TikTok views from online websites.


TikTok Image Ads

TikTok image ads are frame freeze with the application or brand’s noun and advertisement text. Global App Bundle and Pagle Pacement (not available globally) are the only sources where this is available.


Playable Ads

Playable ads on the social media platform Tiktok account act simply like mini-games, and you can have a great engagement for your brand. The interactive videos showcase a preview of your application before any user downloads it.

Countries like Argentina, Chile, Canada, Saudi Arabia, Japan, Taiwan, Thailand, Colombia, Turkey, Korea, UAE, Vietnam, Cambodia, Malaysia, Brazil, Russia, Singapore, Egypt, Belarus, Turkey, Mexico, Indonesia, Peru, Kazakhstan, Philippines, Israel, and Ukraine have this feature available.


Shopping Ads

TikTok is phasing out Collection Ads and Dynamic Showcase Ads and integrating the significant features tasks into Shopping Ads, which are currently in the quality check phase and are only available for specific advertisers.

The following are three parts of shopping ads:

  • Live Shopping Ads show audiences watching TikTok videos live where they can get the product.
  • Video Shopping Ads are shopping spree videos that appear on a selected audience’s discovery page.
  • Catalog Listing Ads promote catalogs of shopping spree products.


Carousel Ads

Carousel Ads are obtainable for only TikTok’s news feed application series like BuzzVideo. In this type, the advertisers can post up to 10 pictures, each with a caption, in one advertisement.


TikTok Ads Arrangements Available to Managed brands

Need to contact a TikTok sales representative? Contact with Managed brands as they work for TikTok sales representatives. They have proper access to ad formats, including Branded Effects, TopView ads, and Branded Hashtag Challenge.


TikTok Ad Specs

Get yourself prepared for social media success if your TikTok ad has good specs, such as the right shape, size, and format. The optimal specs for TikTok add are:


  • Video file: .mp4, .mov, .mpeg, .3gp, or .avi
  • Video length: 5 to 60 seconds
  • Video file size: 500MB maximum
  • Ratio of aspect: 9:16, 1:1, or 16:9
  • Minimum resolution: 540x960px, 640x640px, or 960x540px.


How Costly Are TikTok Ads?

TikTok follows a bidding model for advertisement, which means you have to decide how much you would pay per video click, view, and impression. The minimum spend on campaigns and advertisement groups.


TikTok Bidding Methods

Social media’s popular platform TikTok has four auction methods available:

  • CPV: CPV stands for Cost Per thousand Views. The view counts when a TikTok consumer watches your video for at least 6 seconds or when the TikTok user responds to your video in the first 6 seconds. It is a good auction technique if you aim to achieve more views.
  • CPM: The CPM is cost per thousand impressions. Selecting this technique means that TikTok will push your advertisement to get as much impression as possible; it’s best if your target is your marketing goal.
  • oCPM: This is the optimized Cost per thousand impressions. Your advertisement will be presented to users who are more likely to complete conversion events, become leads, or install an application.
  • CPC: This is the Cost per click. This bidding module is best for selling conversion, products, profile visits, and application installs.