For many people, being an influencer on TikTok would be a dream come true. There are definitely plenty of advantages to this, such as being popular, feeling creatively fulfilled, and even making money on the platform. However, there are a few drawbacks as well. The question is, which are the most important? For the vast majority of people, the pros definitely outweigh the cons. Even so, it’s smart to be aware of what you could be getting into before you go all-in.
One of the earliest challenges every aspiring influencer faces is growing their following quickly. After all, being a TikTok influencer requires a fairly robust fanbase, which can take a while to build up if you’re starting from zero. That’s why a lot of creators decide to buy TikTok followers, views, or likes. TikCeleb has delivered nearly instant results for all kinds of TikTok creators, helping them boost their followings so they can get closer to their goals. Buying followers is a great strategy to use along with others, such as stitching and duetting, following trends, and more. When you have a plan in place and stick with it, there’s no telling what you can accomplish as a TikTok influencer! If you’re curious to know more about the pros and cons of being an influencer on this popular platform, just keep reading.
Pro #1: You can be part of a community
TikTok is home to countless niches, all of which have their own unique communities formed around common interests. It feels good to have your interests recognized, whether you’re on TikTok as a user or as an influencer. If you’re the latter, it feels even better to play a part in shaping your community – you have a platform to share your opinions, discuss controversies, and identify new trends.
TikTok has several different tools that help people connect with each other, which strengthens the sense of community that many people crave. Some of them are pretty basic, such as commenting, direct messaging, and interacting via livestreams. Others take a bit more effort, such as duetting with other users, or starting a challenge for followers to participate in.
Pro #2: You can get better at something you’re passionate about
Every influencer has some type of skill, whether or not they get acknowledged for it. The more they work on improving their content, the more they hone their skills. For example, most lifestyle influencers put a strong focus on the aesthetics of their videos. It may not take much skill to make a smoothie bowl or apply a face mask, but it does take skill to know exactly how to set up the lighting and framing for each shot, as well as the editing that goes into each video. This is the case for the majority of influencers on TikTok; even if they aren’t directly participating in a highly skilled activity, they’re still getting better at something they really enjoy doing.
Pro #3: You can make money
Who wouldn’t want to make money doing something they love? Growing a TikTok account as an influencer can be a lot of work, but it can also be very rewarding work financially speaking. Even though the platform isn’t set up to give creators ad revenue, there are other ways to monetize your efforts. One common way is to get brand sponsorships, where a brand pays you to mention or use their product. Popular influencers can get tens of thousands of dollars for a single sponsored post; the top TikTok influencers can get hundreds of thousands of dollars per sponsorship. Many influencers also make money in other ways, such as selling merchandise. Even if the price point is fairly low, with appealing designs and enough followers this can translate to a healthy monthly income.
Pro #4: You can fulfill yourself creatively
TikTok provides an outlet for all kinds of creative expression, whether it’s for humor, DIY skills, dancing, or filmmaking. As a creator and an influencer, you get to decide which niche you’ll be in, what types of content you’ll make, and who you’ll collaborate with. The possibilities are practically limitless, so you can give free expression to your own unique creativity.
Even though there are plenty of reasons to be an influencer on TikTok, there are also a few disadvantages. They might not be dealbreakers, but it’s still best to know about them beforehand. The good news is that none of these things are written in stone; in fact, once you know about them, you’ll have a much easier time avoiding them.
Con #1: You can become addicted
TikTok’s algorithm is designed to keep users on the platform as long as possible, by constantly recommending them new content that they might be interested in. This can result in endless scrolling, which is often a huge time-waster. Eventually this can become a habit, distracting you from more worthwhile things that you could be spending time on.
Con #2: Your mental health can be affected
Comparison is the thief of joy, and it’s all too easy to compare yourself to other people on the platform. Maybe you don’t have as many followers as someone else, or you think you need to look better to keep up with the competition. There are all kinds of ways to compare yourself unfavorably to other TikTokers, which will eventually have a negative impact on your mental health.
Con #3: You’ll have less personal privacy
A key part of being an influencer is opening up parts of your life to your followers. Maybe you showcase your favorite hobbies, or you take them along for morning routines, shopping trips, and more. Whatever the case, some influencers end up sharing a bit too much, and have to scale back how much of their personal lives they share online.
The takeaway
All in all, the pros of becoming a TikTok influencer clearly outweigh the cons. If you’re the kind of person who’s naturally creative and loves being in the limelight, maybe it’s time you finally fulfilled your dream of becoming an influencer.