In the US, more than 100,000 TikTok influencers are covering numerous niches. This implies that a plethora of influencers are probably available to collaborate with and promote your brand, regardless of what your company is advertising.
What makes working with TikTok influencers appealing to you? Influencer marketing is a great strategy to increase audience trust, brand recognition, and sales. This article highlights the top TikTok influencers along with the importance of hiring them for your business.
What is a TikTok Influencer?
Influencers on TikTok produce and distribute interesting material that significantly connects with their audience and frequently gains viral popularity. One of TikTok’s best features is that users can gain a lot of views, go viral, and influence others without having a sizable fan base. In contrast to Instagram influencers, TikTok influencers might have anything from a few hundred to a few million followers. It all relies on the content the artist produces and the sector they work in.
Why use TikTok influencer marketing?
Why should your TikTok strategy include influencer marketing? Influencer marketing may be costly, requiring a lot of planning and organization. However, the ROI on influencer marketing may be worthwhile. These three factors make TikTok influencer marketing worth considering.
Boost TikTok brand engagement
Brands’ audiences are typically far less engaged than those of influencers. It’s natural for people to feel as if they’re interacting with a person rather than a brand.
On the other hand, if an influencer talks about your product, their followers may do the same in the comments section. After that, they may discover your brand on TikTok, engage with your brand’s content, and, ideally, make a purchase.
Sales can also rise with influencer marketing. Influencer marketing demonstrates to potential buyers that others use and value your product, a type of social proof. This creates a mob mentality, making it more likely that others will be curious about your product.
Furthermore, influencers can easily direct clients to your products through TikTok and TikTok Shop. Furthermore, TikTok fans anticipate being persuaded because the meme #TikTokMadeMeBuyIt is so popular. Every time they scroll, their wallets are half open already. Additionally, seeing your product on the feeds of some of their favorite influencers may be the final push that convinces them to buy it.
Boost your brand’s authenticity.
Brand authenticity relates to customers’ perceptions of your brand’s genuineness. Furthermore, your partnerships with influencers and the material they produce about your goods or services can strengthen the credibility of your brand.
Authentic brands foster a sense of familiarity with prospective consumers, which increases brand loyalty and retention. Remember this while selecting your influencer partners to ensure that their messaging is consistent with your brand’s objective.
Top 5 TikTok Influencers
Influencers on TikTok cover a wide variety of topics, from humor and music to fashion and beauty. Here we will discuss the top five TikTok influencers:
Charli D’amelio (148.7 million)
In 2019, Charli D’amelio, a TikTok influencer from Connecticut, gained popularity by sharing dancing videos to popular songs. She has 150 million followers and posts dance challenges, sketches, and vlogs.
Apart from TikTok, Charli has a line of perfumes, endorsement deals with EOS and Hollister, a Hulu original series, and music releases. She was the youngest to appear on Fortune’s 40 Under 40 list in 2020.
Bella Poarch (92.4 million)
The 25-year-old TikTok influencer Bella Poarch has become quite well-known very quickly. A popular lip-syncing video to Millie B’s “M to the B” went viral and had over 60 million likes during the start of her acting career. Bella also shares lifestyle, musical, and cosplay stuff. After releasing her EP Dolls, she became a TikTok influencer. One needs to be persistent and patient and gradually grow their following to become a TikTok influencer.
She teaches to develop original content, focus on a specific niche, or merge diverse topics, such as fashion and gaming. Moreover, she encourages users to Increase views and followers by making use of the TikTok algorithm.
Addison Rae Easterling (88.7 million)
Addison Rae Easterling is a 22-year-old Louisianan sensation on TikTok. Her dance moves and lip-syncing videos helped her build a large fan following. Addison founded The Hype House, a TikTok dancing ensemble that included Chase Hudson and Charlie D’Amelio.
Due to her success, she now has collaborations with American Eagle, WME, a podcast (That Was Fun? With Addison & Sheri), and a film. In August 2020, Forbes listed her as one of the top influencers on TikTok.
Addison has been successful because she is dependable and diverse and actively participates in TikTok Live and TikTok Challenges.
Zach King (70.9 million)
Zach King, a well-known TikTok influencer, gained popularity on Vine before the platform’s popularity. He produces various content, from humorous videos to elaborate tricks. He has over 70 million followers.
His distinct TikTok account has varied content, from humorous to highly produced illusions. Brands routinely engage him to create advertising efforts because of his vast following of over 70 million people.
Zach advises his followers to use TikTok effects and filters, think of unique ways to interact with the audience and establish a distinct look for TikTok films.
Dixie D’amelio (57.5 million)
The musician and TikTok influencer Dixie D’amelio is the sister of Charli D’amelio. May 2020 saw the release of her debut single, “Be Happy,” and an appearance on the TV show Attaway General. She also earned endorsement deals from major brands such as Hollister and Morphe.
Another show that covers Dixie’s life is The D’Amelio Show on Hulu. The D’amelios are a great example of how to produce content that lasts. They help you learn to diversify your material, on and off TikTok, to become a successful influencer on the platform.
The Bottom Line
For every platform, having a wide range of options that cater to various user types and demographics is essential for a successful marketing strategy. Influencer marketing is a fantastic method of reaching audiences you might not have previously given much thought to – especially on TikTok.
Make sure your brand’s TikTok account is a shoppable possibility after developing your content strategy and identifying influencers that will most appeal to your target audience.