The dance moves might be mesmerizing, but there’s more to TikTok than just teenage trends. A recent Pew Research Center survey revealed its explosive growth, particularly among younger demographics, making it a potent platform for brands and creators seeking to expand their reach.
Think beyond lip-syncing and silly challenges. TikTok is brimming with creativity, humor, and high engagement, offering fertile ground for both established brands and budding influencers. Ready to turbocharge your social media presence by utilizing the power of this dynamic platform? Let’s find out how you can actively grow your social media presence on TikTok!
WAYS TO GROW YOUR ONLINE PRESENCE FROM TIKTOK
Following are the ways to get the best from TikTok:
IDENTIFY YOUR CONTENT
Before you start posting irrelevant content on TikTok, it is better to know if your type of work is relevant on TikTok or not. TikTok is used best for short videos. These can be things like trendy social media challenges, food tutorials, dialogue dubbing, short promotional videos, etc.
Here’s how to identify what type of content is best for your brand:
- Assess your media format:
- Long-form explanations? Consider repurposing into shorter, bite-sized clips or utilizing other platforms like YouTube.
- Visually engaging content? Utilize TikTok’s editing tools to enhance your existing media and add a fun twist.
- Understand your audience:
- Who are you trying to reach? What are their interests?
- Analyze trending content and adapt it to your niche.
- Explore diverse content formats:
- Trendy challenges: Join the fun and add your unique spin.
- Food tutorials: Keep it short, visually appealing, and easy to follow.
- Dialogue dubbing: Showcase your creativity and humor.
- Short promotional videos: Highlight your brand’s personality and offerings.
- Infotainment: Blend information with entertainment to educate and engage.
ENGAGE WITH PEOPLE OF YOUR NICHE
Engaging is an essential tool for growth. Not just TikTok, but other social media platforms are also designed in this way. Engagement helps people to notice and discover your profile. The more visible your profile is to other people of similar interest, the better your reach.
Here are some tips to master the art of engagement:
- Interact in comments: Seek out videos within your content niche and leave thoughtful comments that contribute to the conversation. Don’t just say “Great video!” – offer specific feedback, ask questions, or share your own related experiences.
- Join relevant hashtags: Explore trending hashtags and challenges within your niche, participate in them creatively, and interact with other creators using those hashtags.
- Connect with individuals: Send polite, personalized messages to creators and viewers you appreciate, sparking genuine conversations and building connections. Don’t just spam generic follow requests.
USING DUET VIDEOS
This is a feature you might have come across if you consume TikTok videos. In these kinds of videos, the video of another account appears on the right side. The main video which is from your account appears on the left. Due to privacy restrictions, you can only select the videos that have a duet option.
Duet videos are a great way to create reaction videos on different types of content related to your niche. You can also use duet videos to make explanatory videos on your content for better user interpretation.
STICH VIDEOS
The Stitch feature on TikTok offers a powerful tool for creative content creators and brands alike. Think of it as a “remix” button, allowing you to integrate another user’s video clip into your own, opening doors for collaboration, commentary, and engaging storytelling.
You can use stitch videos to create awareness about some things. For instance, if you have an automotive profile, you can showcase any new item and then explain it in the second video. You can also try using the first video as a B-roll and use your A-roll later on. You can also use stitch videos to respond to certain viral clips or happenings within your niche.
VIDEO REPLIES:
TikTok’s video reply feature offers a fantastic opportunity to shift communication beyond the one-way flow of video creation and truly engage with your audience in a meaningful, personalized way.
To create video replies, press and hold a specific comment you want to answer to, now choose the video reply option from the drop-down menu. In a split screen mode, half of the area will be the comment and half will be your video reply to that comment. You can also select the duration of the comment, it is suggested to keep it short so that your visibility isn’t the issue.
Make sure to pick the interesting comments that generate user interest as well. You can also use these videos on your stories or other social media platforms.
USING HASHTAGS
Hashtags on TikTok are more than just random words with a # symbol – they’re the key to unlocking discoverability and propelling your content into the hands of the right audience. Whether you’re a brand building a presence or a creator seeking recognition, understanding hashtag magic is crucial.
- Brand-Specific Hashtags: Develop unique hashtags relevant to your brand, content, or niche. Encourage viewers to use them!
- Trend Hopping: Identify and participate in trending hashtags within your niche, adding your own creative twist.
- Specificity vs. Broadness: Use a mix of both specific and broader hashtags to cater to targeted searches and general discoverability.
- Analytics Insights: Utilize TikTok’s analytics to understand which hashtags perform best and refine your strategy accordingly.
COLLABORATING WITH PEOPLE WITH SIMILAR INTERESTS
This is a great way to achieve success in TikTok. You can approach people having the same content as yours. For instance, you can ask them to feature on a duet video to discuss some speculations, give reviews, and honest feedback on different things.
Take the example of the iPhone. If you’re a tech creator you can ask your fellow creators to feature in a small discussion video where you give opinions.
CONCLUSION
TikTok has become a mainstream platform quite quickly ever since its release back in 2016.
The ease of access to a large number of videos according to your interest is what makes it a favorite choice among many people. It cannot be denied that this platform can provide you with a significant boost in your quest to improve your online presence.
Implement all of the above-mentioned strategies to grow your social media presence and watch your following soar in 2024!