Getting noticed on any social media platform has a lot to do with hashtags nowadays. For newbies, hashtags are symbols “#“ followed by a specific word and/or a number.
These help the algorithm of applications like TikTok, Instagram, and Facebook to categorize your content into a specific category. As you might be wondering this can step up your visibility and reach. By using relevant hashtags you let people know about similar content that they are interested in. When searching for more relevant hashtags, you can also check what other top influencers on TikTok are producing.
Let’s discuss some of the ways you can enhance your TikTok profile from hashtags.
USING HASHTAGS ON TIKTOK
Here is a guide to using hashtags on TikTok in an optimized way.
SEARCHING HASHTAGS ON TIKTOK
You can search relevant hashtags for your content on TikTok by tapping on the top of your screen where a search bar is located.
Additionally, just after tapping on it, you can see the hashtags that are trending on TikTok worldwide.
As for using hashtags, you must have a plan or goal that you might want to achieve from the video content you are planning to post soon. You can design your plan by asking yourself some questions.
– What emotions or actions do you want viewers to experience or take after engaging with your content?
– Are you targeting a specific niche audience with this video?
– Is your content designed to potentially go viral?
– Consider incorporating a call to action in your video to prompt viewer engagement on any topic.
USING SOME GENERAL HASHTAGS
Regardless of what type of content you are into, there are some general hashtags that you can use according to the type of content you portray. To give you an idea, here are some:
- #comedy
- #justforfun
- #followforfollow
- #music
- #fun
- #viral
- #tiktok
- #love
- #fashion
- #bestvideo
As you can see these are some of the very basic hashtags that people of different niches can relate to. You should keep in mind that some of these might be irrelevant to the type of content you produce. Using irrelevant hashtags on your content can lead to not getting enough reach. As it can be detected in the TikTok algorithm the hashtags you used do not satisfy the category of your content.
TIKTOK CREATIVE CENTER
TikTok provides insights and facts about some different things that you can use to take your content to the next level. There are four main menus here:
- Inspiration
- Trends
- Creative tools
- Education
INSPIRATION
Inspiration menu provides insights on things like keywords, creative insights, and top products that are being utilized in the videos, there is also a new top ads feature. These are ads for your inspiration recommended by TikTok creative research experts.
TRENDS
There are four options here that you can check for statistics.
- Hashtags
- Songs
- Creators
- Tiktok Videos
HASHTAGS
In the hashtags section, you can check the rank, post, view, trends, and famous creators who are using the best-ranked hashtags.
SONGS
In the songs section, you can check the rank of particular songs that are trending on TikTok. There is also an action section here where you can check the analytics of a particular song.
CREATORS
In the creators section, you can check the best creators along with their followers and likes. You can also search for relevant creators in your type of work and see who is ranked the best.
TIKTOK VIDEOS
Here you can find the videos that perform well on TikTok and create content in similar ways.
MAKING YOUR HASHTAG
This is something that is beneficial if you already have a high reach on TikTok or another social media platform. By utilizing your own hashtag, you can generate interest in something unique that your audience might be interested in.
You can encourage people to use these hashtags in creative ways.
For instance, if you have created a new trend on TikTok, you can create a duet video and tell people that you will be selecting and highlighting some of the best videos that showcase people following your trend by using your hashtag. The promise of recognition or rewards can motivate users to incorporate your hashtag into their content.
By creating and promoting your own hashtag on TikTok, you can cultivate a dedicated community of followers and increase engagement with your content.
FINDING A BALANCE BETWEEN HASHTAGS
You don’t necessarily need to overthrow all the hashtags that are relevant to your content. It is essential to use the appropriate amount of hashtags in your content. It is recommended that you use three to five hashtags in your TikTok videos.
Moreover, the misconception that only popular hashtags guarantee visibility is far from the truth. While trending hashtags may attract a lot of searches, they also come with stiff competition. Instead, incorporating less popular hashtags can yield better results as there’s less competition for visibility.
To optimize your hashtag strategy, it’s advisable to use a combination of both popular and less competitive hashtags. This blend increases the chances of your content being discovered by a broader audience. Additionally, consider using niche-specific hashtags relevant to your content, as they can help target a more engaged audience interested in your particular niche.
STAY UPDATED
Make sure to keep an eye on ever-evolving trends and hashtags on TikTok. The hashtags on TikTok are always changing according to the events happening in the real world every day.
To be even more precise, you can search for new events on the internet that are happening according to your niche.
By doing this, you can even stay ahead of the competition and come up with something interesting and unique that can help your channel to grow.
THE VERDICT
An average user globally spends 95 minutes per day on the app, suggesting high engagement. This means you are missing out on a lot if you are not utilizing TikTok to increase your online presence.
Hashtags are a great way to optimize your content for people to better interpret it and find it.
They aren’t necessarily the primary aspect of making your content go viral, it hugely depends on the quality of the content too. But it surely gives you a sense of satisfaction by using the proper hashtags and seeing that it’s taking effect.